I was told grad school would be two crazy years of homework, dreaded group projects, more specialized research and practice, and awesome networking opportunities. I just hoped for job that would allow me to use those skills (and pay off my loans in the projected 10 years).
No one prepared me for this:
Last Thursday, April 9th, I was on stage in front of 300 top PR and communications professionals. I was speaking, along with my trusty teammates and incredible advisor, about a case study we conducted on CVS Health’s re-branding. It’s exciting, I promise.
About a month earlier, I received a call at work from the Arthur W. Page Society telling me my team won the Grand Prize for the competitive, international Page Principles Case Study Competition. I was giddy. I couldn’t stop smiling or sit back down at my desk and work. I naturally called my mom and tried, through excited babbling, to explain the case study, the competition, and the event in April.. Not any less exciting was the fact that my airfare and hotel were covered, too. Grad students love free stuff.
Researching and writing the case study was no small task. Simply completing and submitting the finished document provided me with enough pride to be annoying for a few days. But winning? And not just winning but being flown to NYC to accept the award? it’s still unbelievable, and it’s already happened.
It took about two weeks before it really sunk in that I had to present, not accept the award and dash off stage. Of course, my advisor and the great team at AWPS helped prepare us for a short Q&A and calmed our nerves a bit. But I knew this was an incredible time to make an impression and meet some powerful professionals. I’ll admit I didn’t practice as much as I should have until we were walking around NYC hours before the dinner, but it went well anyway. We were swarmed after the event and greeted with business cards, congratulations and more questions about our case study and corporate social responsibility.
For the rest of the night we were on cloud nine. There was a dessert reception well into the evening and plenty of people to meet (and congratulate us over and over).
Of course, we stayed for the weekend and explored the city. I’m almost sad I’ll be graduating in two months. Almost.
You can view our case study here.
We weren’t the only team to win from DePaul, which shows how great our program is. Congratulations Lily, Sue & Ali! You can read DePaul’s announcement here.